1、 2023 Nielsen Consumer LLC.All Rights Reserved.SOUTH KOREA ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,September 20242 2023 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperature check of the channel and the consumers who

2、 visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses interested in the channel.These monthly upd

3、ates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this September 2024 issue,we surveyed 750 consumers(aged 19+)between 23rd 7th October.These consumers were situated across all the Korea regions and must typically visit

4、On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2023 Nielsen Consumer LLC.All Rights Reserved.Increase in visitation to the On Premise Visitation to the On Premise has slightly increased,therefore supporting stability during the month of September Continuing to vi

5、sit the On PremiseFollowing a decrease in the last wave,there has been a slight increase in visitation to the On Premise(91%+3pp)and has remained stable across Food-led(79%)and Drink-led channels(45%).The On Premise is consistently providing security for suppliers However,are you targeting the most

6、suitable consumers,occasions and channels with your portfolio?Beer consumption remains stableConsumers are continuing to enjoy beer in the On Premise,and this has remained stable(59%).Wine has seen a slight increase in the On Premise(+5pp)vs the 2024 average.Are consumers driven by category loyalty