1、Artificial IntelligenceAugust 2024Background&MethodologySurvey Method Online SurveyRegional Coverage NationalField Timing May 24 June 6,2024Screening Criteria 18+years of ageTOTAL SAMPLE SIZE:N=1,550To understand audience engagement with AI,ThinkNow conducted a quantitative research study among a na

2、tionally representative sample of US adults.2Key Findings74%of respondents report familiarity with Artificial Intelligence technology.Familiarity is particularly high among Asian,Gen Z,and Millennial segments.AI is perceived to be best utilized in scientific research and analysis,daily life applicat

3、ions,and business productivity tools.AI is primarily viewed as a beneficial tool and supportive asset.Half of participants report that they interact with AI-powered virtual assistants daily.Usage is less prevalent among Non-Hispanic Whites and Boomers compared to other demographic groups.Nearly 9 in

4、 10 respondents feel that AI education is important.Virtually all feel in favor of or neutral that AI development be regulated.Tech companies and the government are perceived as the entities that should oversee AI regulations.Consumers are split regarding the future of AI while the majority is eithe

5、r optimistic(54%)or neutral(26%),20%are feeling pessimistic.Hispanics show more optimism regarding AIs future.3Detailed Findings48%9%6%3%7%7%3%8%11%18%18%16%12%20%6%14%16%27%48%47%43%52%51%38%46%51%56%26%26%35%33%22%49%37%25%6%Total MarketHispanicsAfricanAmericansAsiansN.H.WhitesGen Z18-26Millennial

6、s27-42Gen X43-58Boomers59-77Very familiarSomewhat familiarNot very familiarNot familiar at allArtificial Intelligence technology is widely recognized and utilized across generations,except for Boomers.People across different generations and ethnicities report at least some familiarity with AI techno