1、RXSSG24RP499|May 2024WWW.RETAILX.NET2024RetailX Global Sports GoodsIn partnership with:2|RetailX|May 2024RXSSG24RP 2024 SPORTS GOODS 2024|INTRODUCTIONFollowing strong lockdown growth,there has been a gradual recalibration in the sports goods sector across 2022 and 2023,with total online revenue from

2、 the sector hitting$42.3bn in 2023,down from 2022s$43.4bn.However,the sector ended 2023 significantly above its pre-pandemic level of$28.7bn,showing that pandemic growth has been sustained overall.While Asia drives the market in terms of volume,it is only in the US and Canada that any real growth ha

3、s been derived in 2022 and 2023.In Asia,the decline in sales has been low and slow,although a waning in sports goods spending is now clearly evident.Europe has seen the largest swing between the sports goods boom of the pandemic and the economic doldrums of 2022.From revenue growth of 25%in 2020 and

4、 19%in 2021,the European sports goods market dropped by 5%in 2022,only marginally recovering in 2023 to a 2.6%drop.On average,European consumers spent$53.33 a year on sports goods,below the spend seen in the Americas of$63 per person and the$57.19 spent per person in Asia.Only the Americas and Asia

5、were above the global average.In the Americas and Asia,ecommerce sits at around one-third of sports goods sales(33%and 29%,respectively),reflecting the tech-savvy nature of typical sports goods consumers,who are generally young and relatively affluent.IntroductionThis is further seen in how the diff

6、erent regions split their online use between desktop and mobile,with mobile accounting for more than half in all markets,bar Africa,where desktop hovers at 56%.In Asia,the proportion of mobile shoppers buying sports goods sits at 70%.Sports has one of the highest levels of hybrid retail of any secto