1、2024 Personalization ReportFEATURING DATA FROM MARIGOLDS2024 Global Consumer Trends Index203 Why Personalization Matters05 Delivering Personalization13 Balancing Data Privacy14 Wrap UpTable of Contents3Why Personalization MattersThink about the messages youve received from brands lately.Do you recal

2、l being frustrated by any of them,because they included content or offers that were flat-out irrelevant?If you answered yes,you certainly arent alone.In fact,youre in the majority of consumers.have been frustrated by receiving irrelevant content or offers from brands in the last six months.51%of con

3、sumers42%Gen Z49%Millennials51%Gen X62%BoomersNot all brands make the error of delivering irrelevance,though.Consumers favorite brands overwhelmingly treat them like individuals.Theyve mastered the art of personalization,delivering the right messages to the right people at the right time.Before you

4、continue,heres one more stat to noodle on:So how do you deliver this personalization?you may ask.In this report,well help you figure it out.say their favorite brand treats them like an individual.85%of consumers84%Gen Z85%Millennials87%Gen X84%Boomerssay theyre likely to engage with personalized mes

5、sages tailored to their interests.78%of consumers73%Gen Z80%Millennials79%Gen X74%Boomers4Show consumers you know them.Account for the ways in which they interact with your brand and for the data they share directly with you and leverage these insights to deliver more relevant experiences.Consumer e

6、xpectations are situational and ever-changing.Data is the best at the moment you collect it.The sooner you can action new data and the more opportunities you have to continuously refine it the better your customer experiences will become.Think of the customer journey as a progressive conversation.Wh