1、IZEA INSIGHTS SPECIAL REPORTOctober 2024Influencer Aspirations 2024 IZEA Worldwide,Inc.AUS EDITION+WE KNOW HUMAN CONNECTION DRIVES ACTION We surveyed over 1,000 Australia-based consumers to help understand who considers themselves influencers,who aspires to become influencers,and what role influence

2、r marketing plays in the daily lives of consumers.BACKGROUNDProvide insights for our partners who are responsible for marketing products and services on digital platforms.Educate and assist decision-makers who must stay informed on social media and influencer marketing trends to operate their busine

3、sses.Help all parties understand how the growing creator ecosystem is introducing a wide range of voices who can positively impact influencer marketing campaigns of all sizes.GOALSAll product names,logos,and brands are the intellectual property of their respective owners.All company,product,and serv

4、ice names used in this report are for identification purposes only.Use of these names,logos,and brands does not imply endorsement or partnership.SAMPLE POPULATIONAUSTRALIAN SOCIAL MEDIA USERS1,006 RespondentsAll respondents were required to have an internet connection and be a social media user in o

5、rder to participate in the survey.AustraliaGEOGRAPHYDATA GATHEREDTOGEOGRAPHYDATA GATHERED5/16/245/17/240%10%20%30%40%18-2930-4445-606020.5%27.0%32.6%19.9%SEX0%10%20%30%40%50%60%MaleFemale57.0%43.0%AGE25%OF AUSTRALIAN SOCIAL MEDIA USERS AGES 18-44consider themselves influencers.Q:Do you consider your

6、self a social media influencer?0%5%10%15%20%25%30%35%40%18-2930-4445-6060+5.8%9.2%22.0%30.5%“Yes”by Age Group0%5%10%15%20%25%30%35%40%MaleFemale14.7%19.7%“Yes”by SexINFLUENCER FOLLOWINGSQ:How many people follow you on social media?0%5%10%15%20%25%30%35%500 or less501 to 1,0001,001 to 10,00010,001 to