1、Totally personalised marketingHow commercetech can deliver the ultimate UXAn ebook produced by InternetRetailing in association with Rainy City|February |February 202402|RAINY CITY WHITEPAPER|TOTALLY PERSONALISED MARKETINGIn the current economic climate,the Holy Grail for any successful online or of

2、fline store lies in converting browsers to buyers.It is all very well having a busy shop,but if no one is buying or is incentivised via an amazing shopping experience,or lack of opportunity to purchase more based on habits,then the company wont grow.But to generate this level of conversion requires

3、so many things,not least a slick,personalised shopping experience that is entertaining,engaging and uplifting.The key here is personalisation but not the kind that has been around since the early 2010s,focused on marketing and advertising tech built around social and digital media as the channels of

4、 choice for high-margin,high-return investment.Instead,what currently drives performance marketing,is a much more granular approach that truly understands consumers at an almost individual level and which can learn and adapt.Welcome to the world of commercetech in the AI age.Stepping away from gener

5、ic product attributes and matching them to broad consumer profiles,a more granular total personalised marketing approach looks to assess many attributes around products,behaviour and even emotional response across the entire buying journey.It then looks to apply this across all the data you have on

6、your customers and prospects to create truly personalised marketing that is relevant in both time and space,as well as bringing better recommendations,bundling,targeting,engagement and conversion.To make this happen requires a complex web of technologies to be stitched together to pull data from acr