1、Survey based on 1,000 online shoppers|April Anytime,Anywhere:Mobile Shoppings Unstoppable RiseShopper Insights Brief|Mobile Shopping TrendsSurvey based on 1,000 online shoppers in April 2024Survey based on 1,000 online shoppers|April Survey DemographicsGenderAge2Survey based on 1,000 online shoppers
2、|April Bizrate Insights surveyed 1,000 shoppers in April 2024.These respondents have found tons of ways in which smartphones make their lives more efficient.From information gathering to transacting with their favorite retailers,shoppers are experiencing unprecedented convenience.Apps have added ano
3、ther dimension,particularly when shoppers are loyal to retailers or tend to be big spenders.Overall,on-the-go shoppers realize the important role mobile devices play in keeping life running on track,whether at home relaxing,working remotely,or visiting a nearby store.Intro31.Mobile Commerce Surges a
4、s Shopping Goes Handheld2.Buying Via Mobile Devices3.Omnichannel Is Integral to Mobile Success4.The“More”Factor5.Mobile Devices Have an Important Role to Play In-Store6.Apps are Essential for“Big Spenders”7.Moving from Ecommerce to McommerceTable of ContentsSurvey based on 1,000 online shoppers|Apri
5、l Mobile Commerce Surges as Shopping Goes Handheld015Survey based on 1,000 online shoppers|April 6By 2024,there will be over 187 million active mobile shoppers in the US.(Source:Top 10+Mobile Commerce Statistics for 2024 Report()In the first quarter of 2024,smartphones accounted for over three-quart
6、ers of retail site visits in the United States and generated roughly two-thirds of online shopping orders.(Source:U.S.retail site device visit&order share 2024 Statista)601 Mobile Commerce Surges as Shopping Goes HandheldSurvey based on 1,000 online shoppers|April 70%of Shoppers Spend up to 5 Hours