1、Winning Strategies in Streaming:How Industry Leaders are Harnessing Creator MarketingThe streaming industry,now a staple in households around the world,has grown significantly over the last few years.One key factor in this growthand in streaming brands efforts to stay ahead in an increasingly compet

2、itive spacehas been creator marketing.Examining the top streaming brands over the last five years(2019-2023)as ranked by engagements,impressions,and Earned Media Value(EMV)CreatorIQs proprietary metric for measuring the viral impact of social media contentwe see a general upward trend,especially fol

3、lowing the industrys pandemic-era spike in 2020.However,growth for some brands began leveling off as early as 2021,due to challenges including streaming fatigue,market saturation,and post-pandemic shifts.CreatorIQs analysis of top streaming brands during this period highlights the most impactful cre

4、ator marketing strategies for both immediate success and future growth.IntroductionCreator Marketing Growth for the Top 15 Streaming Brands(2019 to 2023)SpotifyNetflixMaxApple MusicPrime VideoDisney+HuluAmazon MusicApple TV+PeacockParamount+Pandora MusicSiriusXMYouTube MusicCrunchyroll61%in average

5、engagements66%in average total EMV61%in average community sizeWinning Strategies in Streaming|2Strategies Behind the Top Streaming Brands Success Partnership strategies Analysis of the most impactful creator marketing campaigns Retention and potency of powerhouse creatorsPerformance of Top Streaming

6、 Brands Detailed growth timelines for Spotify,Netflix,and Prime Video Key campaigns and content driving digital engagement Influences of original content on brand successCurrent Trends and Consumer Behaviors in Streaming Streaming fatigue and its impact on subscription churn rates Strategic shifts t