1、The State of Creator MarketingTrends and Trajectory 20242025Titles35%Executive20%VP/Director34%Manager11%Individual Contributor2024IntroductionOver the last decade,the ways that brands connect with consumers have fundamentally evolved.For the first time,consumers could reach other consumers at a mas

2、sive scale.Some of these consumers got very good at it.Enter creators.To capture the forces behind this evolution,CreatorIQ partnered with Sapio Research to survey our biggest respondent pool yet:1,138 brands,agencies,and creators.We studied responses from over 17 industries for a comprehensive look

3、 at how the creator economy has transformed and where its going next.Weve combined these timely insights with original research,as well as five years of data from surveys dating back to 2020.Respondent BreakdownMedia&EntertainmentSoftware,Technology,&ComputingRetailBusinessFashion&ApparelHealth&Well

4、nessBeautyFinancial ServicesFood&BeverageConsumer ElectronicsEducationGamingHome&GardenTelecommunicationsAutomotiveTravel&HospitalitySportsIndustries Represented1,138Respondents 457445231Agencies Creators Brands 2The State of Creator Marketing 20242025For Standout Fortune 100 Brands,Creator Content

5、Powered 12x Impressions,17x Engagements,and 32x Post Count Versus Owned ContentOne way to assess the impact of creator marketing is to see how its changed the playing field for the worlds biggest brands.To identify just how potent creator content has become,and what a force creator marketing has bee

6、n for connecting brands and consumers,CreatorIQ took a look at the engagements,impressions,post counts,and EMV of the enterprise brands from the Top 100 of the Fortune 500 Companies with the largest social media followings as tracked in our database.We compared TikTok and Instagram metrics from thes