1、Understand whats new and next in consumer behaviour and the impact on beauty and personal care marketing and innovation.Looking to the future,Mintels global beauty and personal care experts embarked on an exploration of the influences on consumer behaviours and attitudes.After conversations with our

2、 fellow Mintel analysts across a range of categories and markets around the world,we focused our investigation on three themes that we think will be influential in 2025 and beyond:embracing ownership and individuality while prioritising functional efficacy,the merging of climate adaptive beauty,loca

3、lism and minimalism,and,finally,back-to-basics through comfort,nostalgia and slow living.For those new to Mintels annual trend predictionsor as a reminder to those who may have forgottenour living,growing prediction model adapts to the unforeseen.Centred around the seven Mintel Trend DriversWellbein

4、g,Surroundings,Technology,Rights,Identity,Value,and Experiencesthe model supports the fluid acceleration or deceleration of a trend according to the reality of individual markets.It allows us to be more adaptive and reactive to change and to continue to focus on the future.Simply put,through our tre

5、nd predictions,we recommend how beauty and personal care brands can grow from shifts in consumer attitudes and behaviours.Unlike other trends in the marketplace,our predictions are backed by robust data and expert opinions,ensuring that what you read here is meaningful and actionable.Mintels global

6、beauty and personal care analysts will continue to monitor these trends in the months and years to come.We welcome the opportunity to connect with you to share how the predictions are taking shape in a particular geography,how they are evolving with current events or how your brand can implement the