奥纬咨询:2024航空旅行转型报告:探索法航荷航集团“ONE order“之旅(英文版)(12页).pdf

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奥纬咨询:2024航空旅行转型报告:探索法航荷航集团“ONE order“之旅(英文版)(12页).pdf

1、Sumati SharmaIris TaguetTim BourneTRANSFORMING AIRLINE TRAVELExploring Air France-KLMs journey to ONE Order Oliver Wyman and Air France-KLM2Transforming Airline TravelFOREWORDThe transformation of the airline travel industry has been set in motion,with the first wave of major airlines around the glo

2、be moving to adopt ONE Order.An industry-led initiative from the International Air Transport Association(IATA),ONE Order is intended to simplify airline reservation,delivery,and accounting systems,as well as enable new ways to conduct business.Last year,we shared a blueprint for how to initiate the

3、incorporation of ONE Order.(“How ONEOrder Can Revolutionize Modern Airline Retailing,”2023).This year,the second article in our series on ONE Order will challenge airlines to tackle the kind of real business transformation ONE Order canenable but doesnt necessarily guarantee without the right approa

4、ch.Achieving the world of enhanced business and streamlined order-taking that ONE Order promises isnt easy.It requires carriers to revise all their business processes,separately and holistically,but as important it necessitates a new way of thinking that leaves behind legacy knee-jerk responses.Each

5、 airline will have its own starting point for transitioning current processes,and each will define where they want to take their operations.As systems underpin airline business transformation,these targets for change will guide the development of underlying solutions,both by internal colleagues and

6、external technology providers.Air France-KLM and Oliver Wyman have been on the journey to ONE Order for several years at this point.In that time,we have begun to realize how significant value has been enabled,particularly regarding servicing,disruption,and revenue accounting.Weve been able to take i

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