1、Market research results and insightsGlobal Telecommunications Study 2024iStock/piranka2Source:Simon-KucherKajetan ZwirglmaierPartner,Global Headof TelecommunicationsThis international study is our latest overview on global trends and insights that can help telcos and infrastructure providers around

2、the globe to boost their growth.With Simon-Kuchers international and local expertise,we support the telecommunications industry across its entire value chain and hope that this document will give you some new inspiration,on how to build value successfully and sustainably.We look forward to discussin

3、g the key results,including local insights with you.INTRODUCTION iStock/pirankaSimon-Kucher|Global Telecommunications Study 2024|July 2024|Global Research Results iStock/marchmeena29iStock/pirankaSource:Simon-KucherStudy highlights:The Global Telecommunications Study 2024 is based on a comprehensive

4、 approach,which ensures comprehensive insightsiStock/RawpixeliStock/metamorworksiStock/imaginimaiStock/Jacob-WackerhausenCOLOURBOX/Tashatuvangokey geographical regions covered(EU,MEA,North America,APAC)countries includedconsumers participatedquestions answeredessential growth trends for telcos valid

5、atedcore telco services coveredAvg.46582149,000Simon-Kucher|Global Telecommunications Study 2024|July 2024|Global Research Results(Sales-and Service-)EnablersBrand,Portfolio and PricingCross-/Upsell and Retention4Source:Simon-Kucher;1)VAS=value-added servicesGrowth topics 2024:Based on discussions w

6、ith our clients around the globe and our market insights,we observe 8 key topics that will be crucial to ensure sustainable growth this yeariStock/Natali_Mis3Business modelinnovation beyond core Building a brand can serve telcos as different-iator,beyond their service offering Understanding brand at