1、 2566CoverTHAILAND INDUSTRY OUTLOOK 2024-26Food and Beverage ServicesKrungsri ResearchJune 2024Subscribe UsAll material presented in this report,unless specifically indicated otherwise,is under copyright to Krungsri Research.None of the material,nor its content,nor any copy of it,may be altered in a

2、nyway,or copied to any other party,without the prior express written permission of Krungsri Research.This document is based on public information believed to be reliable.Nevertheless,Krungsri Research would not affirm the accuracy and completeness of this information.We accept no liability whatsoeve

3、r for any direct or consequential loss arising from any use of this document or its content.Information,opinions and estimates contained in this report are our own,which are not necessarily the opinions of Bank of Ayudhya Public Company Limited and its affiliates.It reflects a judgment at its origin

4、al date of publication by Krungsri Research and are subject to change without notice.DisclaimerFor research subscription,Suppakorn KornboontritosA+662 296 2000 Ext.10262AuthorEXECUTIVE SUMMARYThe market for food and beverages service industry is expected to expand by some 4.0-5.0%annually over 2024-

5、2026 to a total value of THB 275.0-300.0 billion.Demand will benefit from:(i)gradual economic recovery over 2025 and 2026;(ii)the increasing number of international tourists,especially from the major markets of China,Malaysia,and South Korea,while the number of domestic trips is also forecast to ris

6、e,particularly in light of ongoing government measures to stimulate demand further;and(iii)consumer behavior has shifted towards dining out more frequently,especially after the easing of COVID-19.This trend is also driven by urbanization and the influence of social media,which introduces new restaur