1、IZEA INSIGHTS SPECIAL REPORTAugust 2024Influencers&The 2024 Election 2024 IZEA Worldwide,Inc.We surveyed over 2,000 U.S.social media users to explore how social media influences political engagement,the role of influencers in shaping political opinions,and the overall impact of social media on polit

2、ical discourse and sentiment.BACKGROUNDProvide insights for our partners who are responsible for marketing products and services on digital platforms.Educate and assist decision-makers who must stay informed on social media and influencer marketing trends to operate their businesses and political ca

3、mpaigns.Help all parties understand how the growing creator ecosystem is introducing a wide range of voices who can impact political sentiment.GOALSSAMPLE POPULATIONU.S.SOCIAL MEDIA USERS2,260 RespondentsAll respondents were required to have an internet connection and be a social media user in order

4、 to participate in the survey.United StatesGEOGRAPHYDATA GATHEREDTOUnited StatesGEOGRAPHYDATA GATHERED07/31/2408/09/240%5%10%15%20%25%30%18-2930-4445-606023.4%29.3%25.6%21.7%SEX0%10%20%30%40%50%60%MaleFemale51.7%48.3%AGESTAYING POLITICALLY INFORMEDQ:How do you plan to stay informed about political d

5、evelopments during this years election?0%10%20%30%40%50%60%70%80%90%Social mediaNews websitesTelevisionNewspaperFamily/friends24%33%73%71%51%36%35%65%68%70%38%40%64%65%81%37%21%52%60%81%18-2930-4445-60 60Social media is the top choice for staying informed about political developments among all respo

6、ndents under the age of 61.#118-29#130-44#145-60#161+All RespondentsINFLUENTIAL OPINIONSQ:How do you feel about social media influencers sharing their political opinions online?0%5%10%15%20%25%30%35%40%Strongly positiveSomewhat positiveNeutralSomewhat negativeStrongly negative11%11%35%17%25%42%of re