1、IZEA INSIGHTS SPECIAL REPORTJuly 20242024 Canada Trust in Influencer Marketing 2024 IZEA Worldwide,Inc.CA EDITIONWe surveyed over 1,000 Canada-based consumers to help understand their sentiments around influencer marketing and see how those thoughts differ between age groups and sexes.BACKGROUNDOffe

2、r valuable insights for our partners overseeing the promotion of products and services across digital platforms.Provide education and support to decision-makers who must stay updated on trends in social media and the Creator Economy for effective business operations.Assist all parties in understandi

3、ng the evolving dynamics of social media preferences and influencer reach,guiding them on effective ways to engage with consumers.GOALSSAMPLE POPULATIONCANADA SOCIAL MEDIA USERS1,018 RespondentsAll respondents were required to have an internet connection and be a social media user in order to partic

4、ipate in the survey.GEOGRAPHYDATA GATHEREDTOCanadaGEOGRAPHYDATA GATHERED5/16/245/17/240%5%10%15%20%25%30%35%40%18-2930-4445-606023%26%32%19%SEX0%10%20%30%40%50%60%MaleFemale52.5%47.5%AGEOur findings in this report reveal significant trends in influencer marketing and social media usage in Canada.Fac

5、ebook remains the most widely used platform,while Instagram and TikTok see high engagement among younger users.Content creation is dominated by short-form visual content,which continues to grow in popularity across various platforms.Trust in influencer recommendations is bolstered by authenticity,pr

6、oduct use,and transparency,driving consumer behaviour and purchase decisions.Social shopping features are widely accepted,and influencer advertising is more effective than traditional methods.These insights highlight the evolving landscape of digital marketing,emphasizing the importance of authentic