1、01Holiday Shopping 2024CONSUMER NAVIGATOR AUGUST 2024020202The survey was conducted by dentsu via Toluna,an online research panel.Administered on August 13th,2024.Distributed among a random sample of 1,000 U.S.respondents 18 years of age or older.Controls for nationally representative weighting acro

2、ss age,gender,region,race and ethnicity(using the latest publicly available U.S.Census numbers)About this study03Contents1.Top Consumer Insights2.AI Steps Up As Holiday Helper3.Retail Events Shift Holiday Shopping Seasons4.Unwrapping Gen Zs Holiday Habits5.Closing Thoughts0404AI and the holidays:Nau

3、ghty or nice?As almost 2 in 5 consumers plan to use AI for holiday planning,83%of those users trust it more than their friends and family for gift recommendations yet 1 in 3 would still feel disappointed if their gift came from AI.Consumers are looking ahead to a future of AI assistants.While consum

4、ers are using AI to generate the standard recommendations for gift ideas or meals,some envision a future where AI becomes their ultimate holiday assistant,handling everything from purchasing gifts to mailing out cards.This shift reflects a broader desire to point the technology at the mundane,freein

5、g up time for more meaningful pursuits.The rise of retail event-driven spending.Budgeting for retail events is on the rise,with nearly 40%of consumers earmarking funds specifically for these promotionsshaping new spending patterns and elevating retail events as holiday mainstays.Retail events:Loved

6、but lacking differentiation.While 76%of Gen Z and Millennials enjoy holiday shopping during retail events such as Amazon Prime Day,58%believe these events have become indistinguishable,signalling consumers are craving more than just sales and promotions in retail experiences.Sustainability vs.conven