1、IZEA INSIGHTS SPECIAL REPORTJuly 2024U.S.Influencer Aspirations 2024 IZEA Worldwide,Inc.US EDITIONFor the third consecutive year,we surveyed over 1,200 U.S.-based consumers to help understand who considers themselves influencers,who aspires to become influencers,and what role influencer marketing pl

2、ays in the daily lives of consumers.BACKGROUNDProvide insights for our partners who are responsible for marketing products and services on digital platforms.Educate and assist decision-makers who must stay informed on social media and influencer marketing trends to operate their businesses.Help all

3、parties understand how the growing creator ecosystem is introducing a wide range of voices who can positively impact influencer marketing campaigns of all sizes.GOALSAll product names,logos,and brands are the intellectual property of their respective owners.All company,product,and service names used

4、 in this report are for identification purposes only.Use of these names,logos,and brands does not imply endorsement or partnership.SAMPLE POPULATIONU.S.SOCIAL MEDIA USERS1,217 RespondentsAll respondents were required to have an internet connection and be a social media user in order to participate i

5、n the survey.United StatesGEOGRAPHYDATA GATHEREDTOUnited StatesGEOGRAPHYDATA GATHERED12/27/2312/28/230%5%10%15%20%25%30%18-2930-4445-606025.3%27.1%27.3%20.3%SEX0%10%20%30%40%50%60%MaleFemale52.0%48.0%AGE26%OF SOCIAL MEDIA USERSconsider themselves to be influencers.Q:Do you consider yourself a social

6、 media influencer?0%5%10%15%20%25%30%35%40%18-2930-4445-6060+10.6%38.2%27.7%26.2%“Yes”by Age Group0%5%10%15%20%25%30%35%40%MaleFemale19.4%34.3%“Yes”by SexINFLUENCER FOLLOWINGSQ:How many people follow you on social media?0%5%10%15%20%25%500 or less501 to 1,0001,001 to 10,00010,001 to 50,00050,001 to