1、The Kearney CFX 2024 report:Navigating material and product choices as key unlocks to circularityPhoto by Rachael Rinchiuso Kearney,ChicagoThat isnt to say that fact-based arguments arent possible.Kearney PERLab experts recently conducted a life cycle assessment of how cotton and polyester perform i

2、n terms of environmental impacts.They showed that natural materials are not automatically better for the planet.In a life cycle analysis done between cotton and polyester,PERLab found that the land and water usage for cotton during the raw material production phase is higher compared to that of poly

3、ester while the GHG emissions for polyester during the fiber production phase is higher than that of cotton,establishing the case that there is no clear winner of environmental impact across the life cycle of cotton and polyester(see figure 1 on page 2).Its crucial to remember this example is only o

4、ne pieceand a relatively smaller piece at thatof a much larger puzzle that will only be solved when the industry as a whole embeds circularity principles in every aspect of a products life,from raw material sourcing and design to customer and consumer education and developing an economically viable

5、and pragmatic system of redesign,repair,recover,recycle,reuse.Sound impossible?Well,there are at least three ways to do this effectively.Taken as a whole,todays global fashion industry still struggles to work in a circular manner.The fourth edition of Kearneys Circular Fashion Index(CFX)finds the ma

6、jority of brands continuing to work within the confines of traditional linear models and makingat least from an ecological point of viewsuboptimal choices at nearly every step in the process,from raw material selection to consumer education.With notable exceptions,the industry tends to be long on co