1、Kearney Consumer InstituteQ3 2024Stayin aliveThe blur of health and wellness 2As a consumer,ask yourself:What does health mean to you?12What is your motivation for being healthy?3Are you healthy?3 3Conversations around health and wellness“trends”do not capture the complexity,nuance,or inherent confl

2、icts for individual consumers.4As options and access expanded,so did the multitude of choices consumers can make.The concept of health is rife with confusion,conflict,and moving targets.4Health and wellness have always been“on trend.”Source:Kearney analysisFood groups established,rise in processed a

3、nd fast food,initial concerns about heart diseaseWar on“fat,”increased attention on obesity and diabetes;growth of aerobics and group fitness classesObesity epidemic,war on sugar,introduction of“superfoods,”genetics analyses,mental health discussions accelerateCOVID-19 disruption;growth in digital h

4、ealth tools and personalized nutrition,discussions on health access and mental wellness;beauty as health Rise in nutritional awareness and balanced dietRise of exercise and fitness;increased awareness of chronic diseaseFocus on individual health,food pyramid,rise of“fad diets”Holistic and preventati

5、ve health,rise of plant-based diets and discussions around gut health 1920s 30s1960s 70s1940s 50s1990s2010s2000s1980s2020sDirectional;will vary by market5Yet consumers are not necessarily getting healthier.Many metrics are moving in the right direction Increased life expectanciesReduction in infecti

6、ous diseasesDeclining maternal and infant mortality ratesIncreased food access in certain regions Improved nutritional awarenessBetter management of chronic disease While others are worsening Obesity rates increasing globally Increasing prevalence of anxiety,depression,and suicidesPersisting health