1、Content Management Playbook for eCommerce and RetailA comprehensive marketers guideSTORYBLOK.COMINTRODUCTIONIt is no secret that eCommerce is exponentially growing and becoming a preferred method of purchasing products and services globally.What is noteworthy is how much of an effect customer experi

2、ence has when it comes to shopping online.PwC reports thatIt is evident that every eCommerce business that desires to keep up with market trends should understand the value of customer experience.However,many businesses fail to deliver or even recognize what their customers want.For instance,take th

3、e omnichannel issue:If a product is available on three or more channels,there is a 287%increased chance of a purchase(2).Companies with proper omnichannel strategies retain 89%of their customers,compared to those without,who only manage to keep 33%of their customers(3).Although most companies are ad

4、opting some form of an omnichannel strategy,many fail to take the right approach.71%desire a consistent experience across any channel,but only 29%receive it(4).If we look at the other major side of customer experience,the so-called personalization efforts,the situation is rather similar.While 76%of

5、shoppers say theyre more likely to purchase from brands that personalize(5),Consumers are crying out for more individualized content,with two-thirds(70%)saying theyre frustrated with supposedly targeted promotions that dont relate to their personal interests.(6)73%of consumers value experience more

6、than price and product quality.(1)Key struggles of eCommerce businessWhile the causes behind the shortcomings in omnichannel presence and personalized customer experiences can be of different origins,a consistent issue amongst a majority of cases is the reli-ance of the companies on traditional mean