1、CoverResearch IntelligenceHyper-personalization:September 2024Krungsri ResearchGiving banks AI-powered insight into their customersContentsIntroduction3What is hyper-personalization and why does it matter?4AIs role in hyper-personalization 7AI and hyper-personalization in the banking industry 9Krung

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6、uctionHyper-personalization:Giving banks AI-powered insight into their customers3The stream of new technologies flooding into everyday life shows no signs of abating,and among the most recent of these,artificial intelligence(or AI)has been one of the most prominent.Discussion around the impacts of A