1、THE 2024 DIRECT MAILMARKETING BENCHMARK REPORT Examining how mailers utilize the channel,what challenges they face,and consumer sentiment ensuring your direct mail initiatives remain successful.DIRECT MAIL INDUSTRY REPORT 2024 2 EXECUTIVE SUMMARY:Direct mail is a proven and effective growth marketin

2、g channel that continues to deliver results for marketers.Not only are marketers maintaining their investments in direct mail,but they expect to continue increasing their budgets in the next 12 months.As a cornerstone integrated marketing channel,mails audience targeting is climbing as a key advanta

3、ge,with marketers emphasizing the channels reliability and scalability.From fueling multichannel strategies to driving purchases and consumer engagement,direct mail is a valuable component of a modern marketing strategy.This comprehensive report covers how B2B and B2C brands are using direct mail,ov

4、erall channel performance,and digital integration tactics.We also examine consumer insights around direct mail sentiment,influence,and preferences,so marketers can leverage direct mail strategies to produce impactful campaigns that achieve exceptional results.Table of ContentsMethodology 32024:A Yea

5、r of Growth for Direct Mail 4Customer Acquisition Campaigns Lead in Spend 6Audience Targeting is Mails Top Advantage 8Whats Trending 9Marketer Realities and Strategies for Success 12Conclusion 14DIRECT MAIL INDUSTRY REPORT 2024 3 53+53+4646+11METHODOLOGYTo complete our industry research,we partnered

6、 with research firm ISG to survey 350 B2B and B2C marketing strategy leaders across the United States.Via a custom online questionnaire distributed in April of 2024,ISG gathered insights on how marketing leaders are using direct mail today,what challenges they are facing,and direct marketing opportu