1、FIRE UP YOUR B2B REVENUE GENERATION ENGINEBringing Precision,Predictability and Performance to Customer Targeting,Outreach and ConversionFIRE UP YOUR B2B REVENUE GENERATION ENGINE2 2024 CMO Council All rights reserved.TABLE OF CONTENTSIntroductionExecutive Summary3-Tiered Model for SuccessLeaping Ac

2、ross the GapMarketing EcosystemHighly Evolved vs.Lesser EvolvedStrategic Demand Gen InitiativesConclusionWM America Expert CommentaryMomentum ITSMA:Alisha Lyndon NetLine:David FortinoAutodesk:Iris ChanIBM:Sophia AgustinaTechTarget:John SteinertReachdesk:Amber BogieXometry:Bill CroninT-Mobile:Kim Cha

3、u34678913141 51 71 9202 122232425SECTION 2:SECTION 1:FEATURED PERSPECTIVESSTRATEGY&EXECUTIONFIRE UP YOUR B2B REVENUE GENERATION ENGINE3 2024 CMO Council All rights reserved.WHATS NEEDED TO LAND+EXPAND IN STRATEGIC ACCOUNTSSeeding and harvesting the sales pipeline the process of acquiring,capturing,q

4、ualifying and converting business opportunities is essential to the growth and profitability of B2B marketers across every industry and geographic sector.Customer demand generation is a mission-critical process in which companies invest heavily,but generally,are dissatisfied with the results.Put pos

5、itively,it is a business process ripe for performance improvement.Lead leveraging through integrated marketing and sales execution represents an essential but under-managed discipline in todays commercial enterprise.Top executives,as well as sales,marketing and channel management professionals,are d

6、issatisfied with the effectiveness with which they acquire new customers,as measured by either close rates or return on investment across the selling cycle.While they consider new customer acquisition to be essential to the growth of their companies,few have implemented formal processes or standards