1、When you think of the summer season,were guessing you picture sandy beaches,warm weather,and exciting vacations.But while summer may be a time of rest and relaxation for a lot of folks,for businesses it can be prime time if you know how to seize the opportunity,that is.Dive into our comprehensive su

2、mmer guide,where we cover everything from audience targeting to campaign set up,and all the creative best practices youll need to drive performance on Connected TV.Your Performance TV Guide to Summer.Lets Talk Trends 3Campaign Best Practices 7Campaign and Budget Pacing 10Creative and Messaging 12Tab

3、le of Contents.YOUR PERFORMANCE TV GUIDE TO SUMMER 2024 3Summer 2023 was set against a challenging backdrop after the federal reserve rate hikes.But consumers continued to spend with many benefiting from wage hikes due to a strong labor market.In fact,shopping categories like clothing,outdoor gear,a

4、nd home related goods saw a rise in interest last year.And while consumers did curb some spending on luxury items,another category saw a repeat high:summer travel.In 2022,the total amount spent on flights was 5x greater in summer 2022 versus summer 2021.2023 saw that rise in interest continue,with 4

5、9%of Americans saying that they planned to travel more than the previous summer.Lets Talk Trends.78%50%58%50%ClothingOutdoor GearSwimwearHome GoodsSource:Optimove,2023Top Purchase Interest by Consumers,Summer 2023YOUR PERFORMANCE TV GUIDE TO SUMMER 2024 4Source:PYMNTS and i2c,“The Credit Economy:How

6、 Consumers Financed Their Summer Travel,”Sep 9,2023Why US Consumers Traveled More in Summer 2023 Than 2022(%of respondents)Improvements in personal finances and increased job stabilityHaving more time to travelGreater interest in travelingDecreasing concerns about COVID-19Changes in family-related c