1、Drive Sales&Revenue Crack the CodeIntroductionThe purpose of this eBook is to help the reader crack the sales code and increase revenue for their gym.To do this,well look at the most recent industry data,including portfolio numbers from 10 million members at 2000 locations.Well look at:The Current I

2、gnite TrendsAudience:Gen Z&MillennialsThe New JoinsMembership Tenure&UsageSpending HabitsThis content was originally included in our recent webinar:Crack the Sales Code:Drive Sales and Revenue.ABC Ignite Confidential 2023Ignite Clubs Membership Trends for H1:2020-20233ABC Ignite Confidential 2023New

3、 AudiencesGen Z is emerging as one of the bigger generational influences within the fitness space.Driven by technology as a primary influencer of their buying behavior,they crave a digital experience more than any other generation.4ABC Ignite Confidential 2023Gen Z&Millennials=42%of U.S.Population5A

4、BC Ignite Confidential 2023Source:KASASAMillennialsGen ZBirth Years:1980 to 1994/6Current Age:25 to 40Size:72.1 million 21.6%US PopulationMedia Consumption:95%still watch TV,but Netflix edges out traditionalcable as the preferred provider.Cord-cutting in favor of streaming services is the popular ch

5、oice.This generation is extremely comfortable with mobile devices,but 32%will still use a computer for purchases.They typically have multiple social media accounts.Shaping Events:The Great Recession,the technological explosion of the internet and social media,and 9/11.Finances:Massive student debt c

6、auses this generation to delay major life purchases.Birth Years:1997 to 2012Current Age:9 to 24Size:68 million 20.4%US PopulationMedia Consumption:The average Gen Zer received their first mobile phone at age 10.3 years.Many of them grew up playing with their parents mobile phones or tablets.They hav