1、Part 2:Operational EfficiencyCrack the CodeABC Ignite Confidential 2023Key InsightsRoutine LifersWellnessLoverFitnessExplorerCasual ConsumerFitness PersonasAgeWallet SpendIncome0-50K(37%)50-100K(35%)100K+(18%)25 to 39 years old(53%)66 years or older(35%)0-50K(26%)50-100K(42%)100K+(32%)25 to 39 years

2、 old(41%)0-50K(26%)50-100K(44%)100K+(30%)25 to 39 years old(36%)0-50K(27%)50-100K(31%)100K+(42%)Follows a consistent regimen day in and day outBalances fitness,nutrition,mental and physical well-beingContinuously seeks out new fitness programs,products and servicesFitness motivation is primarily eve

3、nt driven(vacation beach body,wedding,etc.)3ABC Ignite Confidential 2023$25per month:63%$25+per month 56%$25+per month 69%$25+per month 27%Big BoxGyms33%MembershipBig BoxGyms51%Big BoxGyms49%Big BoxGyms16%Prefer soloworkouts83%On their ownPrefer soloworkouts64%Prefer soloworkouts63%Prefer soloworkou

4、ts88%Fitness Goals4ABC Ignite Confidential 2023To be generally activeMaintain/improve mental/health/stress reliefOn track to meet their goalsMaintained fitness level through pandemic66%61%80%55%To be generally activeMaintain/improve mental/health/stress reliefOn track to meet their goalsImproved fit

5、ness level through pandemic63%62%82%59%To be generally activeMaintain/improve mental/health/stress reliefOn track to meet their goalsImproved fitness level through pandemic69%72%89%52%To be generally activeMaintain/improve mental/health/stress reliefOn track to meet their goalsImproved fitness level

6、 through pandemic73%55%57%35%Routine LifersWellnessLoverFitnessExplorerCasual ConsumerGym/StudioProduct&Services Hot trends within the fitness industry are prevalent within some markets and not at all in others.To assist with enhancing value,we posed a series of trends to Members/Users to get a read