1、SPORTSADVERTISINGBRAND EXPERIENCEANDREPORTIt has been a big year for the world of sports advertising.Major tentpole events like March Madness and the Super Bowl have remained prime advertising opportunities for marketers.The 2024 Olympics are also shaping up to be an industry blockbuster with US bro

2、adcaster NBCU reporting a record of$1.2 billion in ad sales.Brands are increasingly turning to sports programming to capitalize on these“lean-in”moments and align their brands with popular social pastimes.Beyond the usual programming,however,sports advertising has taken on a new tone.Womens sports l

3、eagues are gaining significant traction and the industry is responding accordingly.Sportsbooks saw record revenue in 2023.The rise of CTV with interactive ads,exclusive sports programming,and targeting innovations has captured sports advertisers attention,with nearly half reporting an increase in th

4、eir live sporst investments on CTV.The landscape is growing and evolving every day.The sports advertising opportunity is undeniable.Marketers who understand how people engage with sports programming and what they expect from advertisers will win in an increasingly crowded market.Our inaugural report

5、 offers the insights needed to get ahead of the game,including:Who the sports advertising audience is Top devices,platforms,and bundles for sports viewing Perceptions of and preferences for ads during sports programming Preferred ad formats for sports viewersSports advertising is having its momentME

6、THODOLOGYDISQO surveyed 2,810 US sports viewers(18+)from our first-party audience,between June 11-18,2024.More than 2.3 million people have opted in to share their brand experiences with DISQO,empowering clients to cultivate deep insights about their target audiences and to perform objective,single-