1、?御?30?-15?2023-2030?2023?11?GoodNovel?Dreame?MoboReader?突?突?DramaBox?ShortMax?数?出?IP?2023-2030?2023?11?3?指?免?出?2023-2030?2023?11?0204060801001201402022?2022?2023?2023?40%35%30%25%20%15%10%5%02022?Q3-2023?Q2?卓(%)52023?53?2023?免?373.9?53?270%1?变?7?12?2023?650?2023?拿?140?650?免?360?2?1.?2023-2024?2.?202

2、4?1?30?2023?650?12?DAU?ARPPU?/清?DAU?809010011012018?10%1.814416218019821615%2.721624327029732420%3.628832436039643225%4.536040545049554030%5.44324865405946486?1.?2.?3.?73%?73%?Colibri Digital Marketing,The Evolution of Live-Stream Content and Short-Form Video:A Look at the TiktokRevolution?2023?4?13

3、?7?2023?拿?50%?200%?变?Data.ai?23?5?7?23?6?11?23?7?16?23?8?20?23?9?24?23?10?29?23?11?26?23?12?31?24?2?4?24?3?10?24?4?14?DramaBox-?DreameShort?FlexTV?GoodShort?MoboReels?ReelShort?ShortTV?8?18%?2023?拿?50%?200%?变?Cowen?11?2023?eMarketer,2023?1?11?2,250?变?2023?980判?2028?2,250判?829812014417119722505010015

4、02002502022202320242025202620272028?2022?2028?10?9?2023?9?1%7%9%13%19%21%26%30%31%33%35%39%41%42%46%49%53%62%?/?53%?兴?Statista Consumer Insights10Meta?eMarketer?2020?2025?Meta?YouTube?TikTok?eMarketer?2023?3?Meta?YouTube?TikTok?2020?2025?TAC?*?Facebook?Instagram?Meta Reality Labs?*?29.3%29.5%30.2%30

5、.1%30.4%30.1%10.2%9.9%8.9%8.3%8.2%8.5%1.7%3.1%6.2%6.5%7.0%7.6%202020212022202320242025Meta*YouTubeTiktok*11?App Store?数?所有App2023-11-13?2023?11?13?Reelshort?TikTok?数?免?2?#应用免费榜排名分类榜排名近30天广告数类别01ReelShort3-1-177娱乐02TikTok5-2-726娱乐03Max11 23-2娱乐04Peacock TV17 44-1682娱乐05Netflix27 35-0娱乐Google Play?400

6、%?data.ai?2023?1?10?3?300?430%?1?1.data ai 2.App Growing 12?内?2024?3?ShortMax?数?data ai?/?数?12024?3?15?12024?3?18?12023?11?1?12023?11?26?12024?4?10?12024?4?10?12024?4?15?12024?4?28?12024?3?16?12024?3?17?22024?4?10?12024?4?12?22024?4?11?12024?4?11?52813?DramaBox?4?11?29?数?data ai?1129?/?数?12024?3?19?