1、12Table of ContentsMethodology and Disclaimer01Executive Summary02Gen Z Fitness Profile03Creating Value with the In-club Experience04Gen Zs Response to Economic Headwinds05Marketing to Gen Z06Page 3Page 4Page 9Page 20Page 23Page 303An Online Survey among Health and Fitness Club Members/Users within

2、the top 40 MSAs across the U.S.Audience identification.Respondents were recruited using an online panel and identified based on screening questions to profile individuals who meet specific target audience criteria(Interest in living an active lifestyle and health club/gym/studio membership status).S

3、urvey distribution and collection.Working with ClubIntels panel partner,an email invitation was sent to approximately 6,700 targeted consumers with a link to the survey.Geographically,the top 40 MSAs across the U.S.were sourced.Survey responses.In all,2119 consumers met the screener qualifications t

4、o participate in the study.These responses were carefully monitored to elicit a nationally representative sample and significant data points for analyzing and creating consumer segment profiles.This report details findings from those who are 18-24 years old and fall in the Gen Z segment.In addition

5、to analyzing Gen Z data from the online survey,secondary sources were considered to provide a full profile of their values and behaviors.DisclaimerThe statistical information contained in this report is representative of the individuals responding to this survey.All reasonable efforts were taken by

6、ClubIntel to assure data comparability within the scope and limitations of the reporting process.However,the data contained in this report is not necessarily based on third-party audited data.The statistical validity of any given number varies depending on sample sizes and the amount of consistency