Disqo:2024人工智能热潮:消费者对生成式AI认知态度的演变分析报告(英文版)(17页).pdf

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Disqo:2024人工智能热潮:消费者对生成式AI认知态度的演变分析报告(英文版)(17页).pdf

1、How consumer sentiment is evolving on generative AITracking persistent challenges in customer perceptionsHI ON AIReportMAY 2023A few months ago,DISQO released its first report on consumer perceptions of generativeAI.In the interim,ChatGPT,Midjourney,Bard,and others have dominated both corporateand s

2、ocial conversations while encroaching into ever-newer applications.As use rises,DISQO is tracking sentiment to keep marketers on top of customer experiences with.and perceptions of generative AI.In our first report,we saw clear challenges for generative AI in the court of public opinion.Low-level kn

3、owledge,abysmal trust,and strong calls for transparency showcased peoplesworries about AIs impact on our near and distant future.However,early skepticism can be softened by transparent communications and repeatedexposure to the technology.And exposure to generative AI is abundant right now.We mighte

4、xpect sentiment to improve as adoption increases,models evolve,and people areexposed to more applications.But just how much of a shift are we observing in these earlydays of generative AI?Are perceptions changing at pace with the rapid adoption?How are awareness and utilization changing?What issues

5、are people most excited and concerned about?How important is disclosure when generative AI is used?How do generative AI users and non-users differ in their perceptions?To answer these and other questions,we replicated our original generative AI survey andanalyzed how perceptions have changed since F

6、ebruary.Overall,the new data illustrateswhats changed,what hasnt,and illuminates the ever-evolving place of generative AI with key audiences.Tracking+unpacking consumer sentiment on generative AIFielded on April 22,2023,our new generative AI survey gathered customer experiences from 31,914 members o

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