1、A Short Guide to Aligning Video Content to the Buyers Journey2 A Short Guide to Aligning Video Content to the Buyers JourneyIntroductionOver the past several decades businesses have had to keep up with an incredibly rapid pace of technological innovation.And although there can be risks associated wi

2、th the adoption of any new system,technology or process,the most successful organizations have embraced digital transformation as a guiding force fueling customer interactions,product development,employee relations and so much more.Marketers,in particular,have not shied away from evolving their stra

3、tegies and tactics to take advantage of all these new technologies have to offer.With advancements in Marketing Automation Platforms(MAPs),Customer Relationship Software(CRM),Content Management Systems(CMS)and social media and analytics tools,marketers have been empowered to engage their audiences d

4、ifferently.Despite the new engagement features and detailed campaign analytics now at marketers fingertips,true insight into an audiences motivation,behavior and needs is still fairly hard to come by.Pair that with how the buyers journey is changing,and its clear that mapping out the right content s

5、trategy and promotional plan remains challenging.In this e-book,well demystify the modern buyers journey by sharing research on how buyers consume content and want to interact with technology vendors as they research and consider new solutions.Well break down the formats and content types that drive

6、 the deepest engagement at different stages of the modern sales funnel,as well as practical tips for building and scaling your content engine to reach the right accounts and stakeholders.3 A Short Guide to Aligning Video Content to the Buyers JourneyBuyers are changing.Marketers need to keep up.Vend