1、Universities,students and the Generative AI imperative Universities,students,and the Generative AI imperative Universities,students,and the Generative AI imperative 23Since the explosion of Generative AI in early 2023,the genie is truly out of the bottle and there is no turning back.Leaders at many

2、organisations have been experimenting with the range of Generative AI platforms and are asking their teams:What more can Generative AI do for us?QS conducted a survey late in 2023 to provide a snapshot to higher education institutions of perspectives on Generative AI from academics and students.This

3、 report analyses the results of the 1,663 respondents to the QS Generative AI Pulse Surveys.Higher education institutions are at the heart of both the potential and the challenges of Generative AI:Researchers are advancing the technology,students are innovating with different learning platforms and

4、approaches,teaching staff are exploring both how Generative AI usage challenges traditional assessment approaches and how they can incorporate this exciting development into the curriculum.Employers are actively seeking graduates who incorporate Generative AI into their everyday tasks and understand

5、 its potential for efficiencies,scale and pace.We believe that higher education has a leading role to play in understanding,advancing,utilising and managing Generative AI.With this report,we aim to provide institutions with insights into the current usage and influence of Generative AI,and to outlin

6、e the most pressing concerns and offer recommendations for its practical applications.Generative AI is a class of artificial intelligence system that uses advanced machine-learning technology to generate new content from existing data.The technology uses patterns to understand and replicate structur