1、The recruitment edge:North AmericaDiscover what 47,279 students say they expect and want from universities in North America.The recruitment edge:North AmericaThe recruitment edge:North AmericaThe US and Canada remain highly attractive destinations in the eyes of international students.The US is a re

2、search powerhouse and home to many of the worlds leading universities.Canadian universities offer some of the worlds best environmental sustainability credentials,lower costs and favorable post-study work rights.As the global competition for recruiting international students intensifies,its a critic

3、al moment for North American universities:Australian universities are rebounding from the pandemic,Chinas research impact is now outperforming the US and countries across the globe have ambitious plans to grow student numbers.Universities in North America have so much to offer but its essential that

4、 they clearly articulate those strengths to future students and make sure their offer stands out.Key findingsProspective students interested in the US rated high-quality teaching as the most important factor when choosing country of study,university and course.Recommendations Be sure to emphasize th

5、e credentials which showcase high-quality teaching,ensuring this is a prominent message across all your marketing channels.Review your scholarship offer and the way your information about funding,part-time work and affordability is presented to provide much-needed reassurance to concerned students.U

6、niversities in both the US and Canada have outstanding credentials in environmental sustainability.Now that students are actively seeking this information,its essential to ensure that its easy to find.Consider how machine learning and other technological solutions might enable you to scale your enqu