1、Top 3 Tips for Snapchat SuccessTABLE OF CONTENTS01 THE SNAPCHAT ADVERTISING OPPORTUNITY02 THE ONE-TWO PUNCH OF SNAPCHAT AND SMARTLY03 CREATIVE EXCELLENCETHE SMARTL Y GUIDE TO SNAPCHAT ADVERTISINGSMARTLY1More than 422 million users come to Snapchat everyday to communicate with their closest friends a

2、nd family.Snapchatters constitute 90%of 13-24 year olds and 75%of 13-34 year olds in 25 countries.Snapchat has been around for over 11 years and their audience has literally grown up using Snapchat to celebrate their most important moments.So much so that over 50%of Snapchatters are over the age of

3、25.The authentic nature and mindset Snapchatters have while using the platform increases attention and receptiveness to brand content,resulting in a personal,experientially-based opportunity for advertisers to become part of this“social circle.”The 2024 Digital Advertising Trends Research Report,con

4、ducted in tandem with WBR,showed that 95%of advertisers surveyed are actively advertising on Snapchat to engage their audiences.The Snapchat Advertising OpportunityTHE SMARTL Y GUIDE TO SNAPCHAT ADVERTISINGSMARTLYConnection Drives AttentionSnapchatters are more primed to pay attention to advertising

5、.Driven by emotional relevance on the platform,due to close connection with real friends and family,Snapchatters are more engaged with branded content on Snapchat than other platforms.Global research shows that Snapchat full screen vertical videos drive twice as much attention than similar formats o

6、n other platforms.Not only is this more than the benchmark of all social platforms,but also more than TV.95%of advertisers are actively advertising on Snapchat to engage their audiences THE SMARTL Y GUIDE TO SNAPCHAT ADVERTISINGThe Intersection of Entertainment&CommunityEnvironments based on interac