1、Research ReportAn analysis of delisted apps across the Google Play App store in Q2 2024DELISTEDMOBILE APPSQ2 2024:Google Play App StoreDELISTED MOBILE APPS IN Q2 2024-GOOGLE PLAY STORE|2024 PIXALATE|PIXALATE.COM2TABLE OF CONTENTS The importance of delisted mobile apps:Apps that have been removed fro

2、m official app stores have the potential to jeopardize consumer privacy and the overall health of the app ecosystem.Despite their delisting,these apps might remain installed on users devices,actively gathering personal information.Moreover,the influx of advertising revenue towards these apps can mot

3、ivate and prolong these privacy concerns.The delisting of apps is a common practice among app stores at times to remove low-quality,non-compliant or malicious apps.Google regularly removes such apps from its app stores.While some apps are delisted for benign reasons,others are removed as a result of

4、 more nefarious behaviors,including ad fraud and non-compliance with privacy regulations.The removal(or delisting)of these apps from app stores does not necessarily mean that they disappear from user devices.As per Pixalates data,they can still remain on user devices and continue to run ads,leading

5、to brand safety risks,malware and ad fraud concerns.Key Stats.4-6Potential Factors .7-10Developers Country&Region.11-13Categories.14-15Top 10 Delisted Apps .13-14Methodology and Disclaimer.15-18DELISTED MOBILE APPS IN Q2 2024-GOOGLE PLAY STORE|2024 PIXALATE|PIXALATE.COM3Alba Del VillarHawn SmithAd F

6、raud Product ManagerChief Economist DELISTED MOBILE APPS IN Q2 2024-GOOGLE PLAY STORE|2024 PIXALATE|PIXALATE.COM4For the first time in the history of this report,the number of quarterly delisted mobile apps in Google Play reached 1.1 million in Q2 2024.This represents a significant increase,with 34%