1、eTOC GroupeTOC GmbH 2023Douyin WhitepaperLegal notice.We help international brands sell and grow in China via e-commerce and digital marketing.Copyright 2023 eTOC GmbHAll rights reserved.This white paper or any portion thereof may not be reproduced or used in any manner whatsoever without the expres

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5、ased to include any necessary credits in any subsequent reprint or edition.Please contact us at for any related enquiries.eTOC,a forward-thinking technology-driven digital agency.1Douyin Whitepaper 2023101.What is Douyin?Parent company introduction Three evolutionary phases of Douyin Douyin success

6、reasonsConsumer insights Trendy content Profit model for Bytedance 02.How is Douyin e-commerce now?Douyin e-commerce is a new phenomenon Categories to keep an eye on Case study New brand Case study Renowned brand 03.How to do business via Douyin?Douyin e-commerce business model Content as the core e