1、Circana|New Product Pacesetters|Page 1NEW PRODUCT PACESETTERS2024 New Product PacesettersInnovation Meets Consumers in New Moments The“new normal”emerged as a term during the depths of the pandemic as speculation that our behaviors would be reshaped by world events even as we settle into a new rhyth

2、m.In short,COVID-19 changed everything.Firmly established as part of our new normal is hybrid work,with roughly 41%of U.S.working adults working from home some of the time and commuting to work some days,according to Pew Research.Tack on an additional 35%of adult workers who work from home all the t

3、ime and that leaves fewer than 25%of workers who are fully in the workplace.This change alone has had a dramatic impact on how we live our lives,from how we practice self-care to the meals we prepare and the appliances and gadgets we have in our home to help us through the day.The percentage of one-

4、dish dinner meals jumped from 8%in 2017 to 16%in 2023,according to Circanas Eating Patterns in America.This is supported with an increase in slow cooker and casserole dish sales,likely because of their association with easy meal preparation,cost savings and help from viral videos,according to Circan

5、as Retail Tracking Service data for housewares for 2023.Manufacturers responded with several innovations to meet the needs of time-pressed consumers.In this,our 29th New Product Pacesetters report,we highlight the top selling products that ended their first full year with multi-outlet distribution f

6、ixed at higher than 30%in 2023.We share the top 100 best-selling food and beverage products and the top 100 best-selling nonfood products.Many of the products featured in this report were developed in 2022,or maybe even 2021.While still in the throes of the pandemic,consumers started to regain their