1、HOW HEADLESS COMMERCE IS TRANSFORMING ECOMMERCEExploring the Benefits and Challenges of Headless Architecture in the eCommerce SpaceResearch Contact:Chris Rand Research Manager,WBR Insights Chris.RHow Headless Commerce is Transforming eCommerceExploring the Benefits and Challenges of Headless Archit

2、ecture in the eCommerce SpaceCopyright 2023 WBR Insights|All Rights ReservedThe non-branded editorial content that appears in this report is owned and distributed by WBR Insights.Distribution of this content is restricted to only WBR Insights and any sponsors of this report represented herein.Be Hon

3、estWhat Do You Think of Our Reports?Help us improvetake our 42-second survey (Yes,we timed it!)for a chance to win a redeemable reward.Take the SurveyWritten by:Mike Rand Content Director,rand&rand3EXECUTIVE SUMMARYHeadless commerce has drastically changed eCommerce by allowing businesses to create

4、an online presence without having to rely on a traditional web-based storefront.Instead,websites and applications can be powered by APIs that enable data like product information and prices to be distributed across channels like mobile apps,voice assistants,and conversational chatbots.This makes it

5、much easier for businesses to launch new products and services quickly and optimize their marketing strategies based on real-time customer feedback.Nonetheless,not every organization is leveraging headless commerce to its full potential.This report will explore how eCommerce retailers are currently

6、using headless commerce and what challenges they face in optimizing their font-end digital strategy.CONTENTS3 Executive Summary4 About the Respondents7 Key Insights9 Headless Commerce Delivers Performance,Scalability,and UX Benefits14 Most Companies Will Leverage a PIM Tool as Part of Their Headless