1、Circana|Tapping Into the Global Well-Being Opportunity|Page 1TAPPING INTO THE GLOBAL WELL-BEING OPPORTUNITYTapping Into the Global Well-Being Opportunity 2024 Circana Global Well-Being ReportCircana|Tapping Into the Global Well-Being Opportunity|Page 2TAPPING INTO THE GLOBAL WELL-BEING OPPORTUNITYIn

2、 1948,the World Health Organization proposed a definition of health that went beyond the absence of disease or infirmity.The WHO constitution states:“Health is a state of complete physical,mental and social well-being.”This bold move marked the dawn of wellness,globally.Subsequent decades saw the ri

3、se and fall of extreme diets,the identification of unhealthy lifestyle choices(e.g.,smoking)and the emergence of fitness boutiques addressing the popularity of exercise trends such as Pilates,cycling and yoga.Throughout the past several decades,our definitions of health and wellness have expanded,wi

4、th a focus on the growing commitment to self-care and this trend is certain to continue into the future.For example,sleep hygiene emerged as a focus in the 2010s.In that same decade,fitness apps were widely adopted,along with the wearables to support them.Interest in spiritual wellness gained moment

5、um.Then,COVID-19 propelled the adoption of telehealth,and consumers became more focused on disease avoidance and immunity.Along with the expanding definition of health,consumers have widened their scope in terms of what they believe contributes to their overall well-being.To achieve the harmony of p

6、hysical,mental and social well-being,consumers now speak of joy,serenity,community,beauty,breathing,sweat,steps and more.Across the globe,Circana has identified more than 55 ways consumers activate their well-being.They rely on sectors as varied as beauty,health,sports,food,consumer technology,pets,