1、Circana,LLC|Proprietary and confidentialExploring the Rise of the Joy Economy THE GREAT ESCAPE:Circana,LLC|Proprietary and confidential2According to the World Health Organization,over 1 billion people are suffering from some form of mental health disorder.Consumer escapism trends have been on the ri

2、se in recent years.People are exhausted by the boring and ordinary.Theyre worried about war,economic challenges,climate change,and security.And they seek ways to temporarily escape the stresses of daily life by creating joy in their personal environment.Escapism takes many forms,from reading books a

3、nd watching movies to engaging in hobbies and traveling.These activities can help people relax,recharge,and find enjoyment,and theyre fueling todays joy economy.At Circana,we provide clear visibility into complex shopper behaviors,covering$4 trillion in global shopper spending across 26 industries.W

4、e change retailer perspectives to accelerate decision-making and lift sales by showing them a complete picture of whole categories,cross-category influences,buyer behavior,and more.Here are three ways shoppers are embracing escapism and growing the joy economy:01 Nostalgia|02 Inspiration and Aspirat

5、ion|03 Self-careCircana,LLC|Proprietary and confidentialNostalgiaCircana,LLC|Proprietary and confidential4Companies succeed by associating their products with idealized memories and past experiences.Many of us recall a magical time before photography went digital,when each picture was unique and the

6、re was excitement in seeing how pictures turned out.In Canada,our Retail Tracking Service data shows instant print cameras were up 9%for the 12 months ending April 2024,connected to shoppers seeking out the vintage,classic charm of instant photos.Nostalgia is about seeking comfort in tried-and-true