1、AMERICAN PARENTS AMERICAN PARENTS VIEWS ON MOVIE VIEWS ON MOVIE RATINGSRATINGSMOTION PICTURE ASSOCIATIONCLASSIFICATION AND RATING ADMINISTRATIONINTRO|STUDY OVERVIEWBACKGROUND,OBJECTIVES&METHODOLOGYINTROEXECUTIVE SUMMARYSECTION IPERCEPTIONS OF THE FILM RATING SYSTEMSECTION IICONTENT CONCERNS AND EVAL

2、UATIONAPPENDIXSECTION IIIRATINGS IN PRACTICECONTENTSCONTENTS34BACKGROUND&OBJECTIVESBACKGROUND&OBJECTIVESCARA aims to ensure that their ratings framework reflects the views of parents regarding the presence of profane language,sex,nudity,violence,drug use,smoking,and other subjects that may be a sour

3、ce of concern for parents.Please note that this research makes no assumptions about the rating system as it currently exists;rather,it seeks to understand parents perceptions from an objective standpoint.The Classification and Rating Administration(CARA),a division of the Motion Picture Association(

4、MPA),commissioned PSB Insights to conduct research to develop a comprehensive,quantitative view of U.S.parents perceptions,attitudes and expectations regarding movie content and the film rating system.5MPA MOVIE RATING EXPLAINEDMPA MOVIE RATING EXPLAINEDRatings are determined by the Classification a

5、nd Rating Administration(CARA),via a board comprised of an independent group of parents.Every film is assigned a rating(G,PG,PG-13,R,NC-17)that indicates its level of content so parents may decide if the movie is suitable for their childrenThis language provides a more detailed explanation to parent

6、s of what the specific rating meansThis language is unique to each film and conveys the elements that caused its rating6MPA MOVIE RATINGSMPA MOVIE RATINGSNothing that would offend parents for viewing by childrenParents urged to give“parental guidance.”May contain some material parents might not like