1、IN THEAND BEST PRACTICESADVERTISINGTRAVEL INDUSTRYTRENDSHow Strategy and Digital Transformation Can Combine to Generate Targeted Campaigns Across ChannelsCopyright 2024 WBR Insights|All Rights ReservedThe non-branded editorial content that appears in this report is owned and distributed by WBR Insig

2、hts.Distribution of this content is restricted to only WBR Insights and any sponsors of this report represented herein.Advertising Trends&Best Practices in the Travel IndustryHow Strategy and Digital Transformation Can Combine to Generate Targeted Campaigns Across ChannelsResearch Contact:Chris Rand

3、 Research Manager,WBR Insights Chris.RWritten by:Mike Rand Content Director,rand&rand03EXECUTIVESUMMARYThis report provides a comprehensive analysis of the current state and future trends of digital ad campaigns in the travel industry.It highlights the industrys growing inclination towards using int

4、egrated platforms for managing ad campaigns across multiple channels,emphasizes the importance of machine learning and targeted advertising for future growth,and points out the need for sophisticated attribution models to assess marketing performance accurately.The findings suggest that investment i

5、n technology and analytics capabilities is critical for travel companies aiming to enhance personalization,efficiency,and return on investment in their marketing efforts.Overall,the report underscores the shift towards more strategic,data-driven marketing approaches in the travel sector.03 Executive

6、 Summary04 About the Respondents06 Key Insights09 Travel Companies Struggle to Keep Up with Changing Technologies Amid Digital Transformation13 Analytics,Mobile Apps,and AI Will Have the Biggest Impact on Travel Businesses16 Travel Organizations Need Targeted Ads and Complete Transparency in Their C