1、How consumers engage with games todayNewzoos Global Gamer Study 2024July 2024Copyright&Redistribution Notice2024 Newzoo.All rights reserved.The content of this report is created with due care by Newzoo and protected by copyrights.This report,or any portion thereof,may not be reproduced,distributed,o

2、r transmitted in any form or by any means,including photocopying,recording,or other electronic or mechanical methods,or used in any manner whatsoever,without the express written permission of Newzoo.Reproducing,distributing,and/or transmitting this report,or any portion thereof,for commercial purpos

3、es is explicitly not allowed.2 Table of contents1.Introduction2.Key takeaways3.Gaming engagement today4.Consumer playtime and spending5.Finding opportunities in a challenging market6.Preview the Motivational Gamer Personas7.About the Global Gamer Study3 Alexis PamborisResearch Director Mary BruneHea

4、d of Consumer InsightsIntroductionGaming remains a vital pillar of the media and entertainment landscape.Millions of players across generations turn to games to unwind,connect,and express themselves.And while the ecosystem may be more competitive than ever,many gamers are still eager for new experie

5、nces.The question is,how do you identify and reach the right gaming audiences?Thats where the Global Gamer Study comes in.Our consumer insights product gathers attitudinal and behavioral data from gamers worldwide to provide the most complete map of their universe.The Global Gamer Study surveys over

6、 73,000 consumers across 36 markets every year,covering gaming trends,player behaviors,spending patterns,and far more.This free report includes key findings into whos playing and paying for games today,which players engage the most and how,and how to identify audiences with the most potential.Unders