1、Shifting Gears:Global CTV&Creative InsightsA Snapshot into Automotive Advertisers Media&Creative Strategies For an industry with a long sales cycle with hundreds(if not thousands)of advertising interactions across media channels automotive advertisers have had to rethink the ways they reach and enga

2、ge with consumers in a fragmented video landscape.With audiences dispersed across platforms and devices,many automotive brands have adapted their video and creative strategies to impactfully reach and engage with consumers throughout the weeks-to months-long purchase funnel.While automotive brands h

3、ave been and will continue to be a mainstay on linear due to its sheer reach,they have increasingly turned to connected TV(CTV)to play a crucial role in the video mix.Embodying the best of linear and digital,CTV is a platform that allows advertisers to reach diverse audiences and provides the target

4、ability,interactivity,and measurement needed to drive active consideration and engage with consumers at every step of the journey.With consumers expecting relevant,engaging,one-to-one experiences,it is no longer enough for automotive advertisers to“copy and paste”assets across platforms and channels

5、.The use of advanced creative technologies is growing as a way topique customer interest,encourage active consideration,and ultimately drive them down the purchase funnel.These include dynamic formats that allow for personalization(day,time,location,weather,etc.),and interactive formats that leverag

6、e things like expanded video galleries,vehicle configurators,find a dealership,and QR codes to encourage viewers to meaningfully engage.In the following report,Innovid analyzed more than 30 billion video advertising impressions from automotive advertisers served on our platform between Jan.1-Dec.31,