1、2024Report Content Benchmarks |SproutSocialThings move fast in the world of social,but the need for content is constant.Consider this:Not only is social media usage growing,but 38%of consumers plan to use more networks in 2024,according to a Q4 2023 Sprout Pulse Survey.Regardless of whether its soci

2、al team,influencer,user or AI-generated,what you postand what you choose not tois the crux of every brands social strategy.Audience engagement,brand affinity,customer acquisition.These are all exports of a digital economy whose primary currency is content.How does yours stack up?Our 2024 Content Ben

3、chmarks Report turns the spotlight on how brand content performed in 2023 across industries and networks,the types of content audiences crave today and what that means for the year ahead.02|2024 Content Benchmarks Report2023 industry content benchmarksBrands published an average of 10 social posts p

4、er day across networks in 2023unchanged from the benchmarks we saw for Q1-Q3 2022.From a publishing standpoint,consumer-facing industries consistently surpassed this threshold,including media,leisure,sports and recreation,and retail.From our 2022 to 2023 analysis,average inbound engagements on conte

5、nt per day declined 12.5%from 80 to 70.Consumers feeds are saturated with postsfrom accounts they follow and,increasingly,those they dontsuggesting that users are more discerning with what they actually react to,comment on or share.03|2024 Content Benchmarks Report04|2024 Content Benchmarks R|Sprout

6、SocialAll CustomersAerospace&DefenseAgriculture&ForestryAutomotiveChemicalsCivic,Nonprofit&Membership GroupsComputer Software&TechnologyConstruction&Building MaterialsConsumer Product ManufacturingCorporate ServicesEnergy&EnvironmentalFinancial ServicesFood&BeverageGovernment105615587510948710703919