1、March 2024The Comeback of theMall in 2024This report explores the state of malls in 2024 by analyzingtrends driving mall traffic and seeing where consumerbehavior is changing and where its staying the same.1Table of ContentsMall Visits Heating Up As Inflation Cools3The Mall Lives On3Some Things Chan

2、ge,Some Stay The Same4Weekday Shopping Patterns Hold Steady4Changes in Hourly Visit Distribution5Non-Traditional Pulls Bringing Back Visits6Experience Is Key7New Restaurants Help Boost Mall Traffic8Eatertainment Is Here To Stay8The Power of Pop-ups9Longer-Term Residencies11Luxury:Those Who Can Spend

3、,Will12The Future Of Malls Looks Bright13Key Takeaways13This report includes data from Placer.ai Data Version 2.0,which implements improvementsto our extrapolation capabilities,adds short visit monitoring,and enhances visit detection.2024 Placer Labs,Inc.|More insights at placer.ai|2Mall Visits Heat

4、ing Up As Inflation CoolsThe first American mall opened in 1956 and reinvented retail within a decade therewere over 4,500 malls across the country.But a rise in e-commerce coupled with theoversaturation of mall options across the country paved the way for mall visits toslow,and many predicted that

5、malls would go the way of the dinosaur.But although malls were hit hard over the past few years as lockdowns and risingcosts contributed to a significant drop in foot traffic,shopping centers have provenresilient.Leading players in the space have consistently reinvented themselves andexplored altern

6、ate ways to draw in crowds and as inflation cools,malls are bouncingback as well.This white paper analyzes the Placer.ai Shopping Center Industry a collection of over3000 shopping centers across the United States as well as the Placer.ais MallIndexes,which focus on top-tier Indoor Malls,Open-Air Sho