Fresh Consulting:2024数字化咨询指南(英文版)(27页).pdf

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Fresh Consulting:2024数字化咨询指南(英文版)(27页).pdf

1、Your Guide to Digital CFresh ConsultingTable of ContentsConsulting&MapsBegin with Data:A Model for Consulting ProgressionFrame&Structure:Verify the DestinationResearch&Analyze:Create Your MapSynthesize&Think:Identify the Ideal PathRecommend&Visualize:Plot Your RouteTwelve Principles for Consulting C

2、ommunication&EtiquetteA Vision for Client-Consultant Partnerships34610151922243Consulting&MapsConsultants can be thought of as both mapmakers and guides;creators and interpreters of maps.Not only do they help plot out the general topography,opportunities,and pitfalls of a challenge,but they also gui

3、de the expedition,helping clients navigate toward solutions.While consultants offer this dual value to clients,they can also prioritize one or the other:that is,creating maps or guiding clients using existing maps.The holistic art of consulting,being a mapmaker and guide,consists of four key steps:S

4、tep 1:Frame&Structure Verify the DestinationUnderstand the stakeholders and where they want to go,then construct a shared framework that illustrates the problem and desired destination.Step 2:Research&Analyze Create Your MapMaps evolve as we scout the topography.Once you have a map in hand,keep an e

5、ye on the terrain,always assessing how to make your map more accurate.Step 3:Synthesize&Think Find the PathWhat are the options based on what you know?What are the pros and cons of each option?Be on the lookout for alternative routes and bypasses.Step 4:Recommend&Visualize Plot the RouteGuide the te

6、am.With a comprehensive understanding of the challenge,potential solutions,and possible routes,recommend the most ideal path.4Begin With Data:A Model for Consulting ProgressionBefore embarking on your journey to a new solution,its important to build a foundation by making decisions based on data.One

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