1、FJune,2024Advantages of New Players in the Retail Media Space Discover the unique brick-and-mortar advertising potential of Costcos and Wawas new retail media networks and how advertisers can best leverage this opportunity.1Table of ContentsRetail Media:The Wave of the Present3The Costco and Wawa Br

2、ick-and-Mortar Opportunity3Costco Enters the Wholesale Club RMN Space4Physical RMN Potential Nationwide4Longer,More Frequent Visits6Unique Audience Preferences and Characteristics7Wawa Debuts Retail Media9A C-Store RMN Advantage9Doubling Down on Miami10A Growing and Evolving Audience11Final Thoughts

3、13 2024 Placer Labs,Inc.|More insights at placer.ai|2Retail Media:The Wave of the PresentRetail media networks(RMNs)have cemented their roles as the future and present of advertising.These networks enable advertisers to promote products and services through a retailers online properties and physical

4、 stores,when consumers are close to the point-of-purchase and primed to buy.Today,we take a closer look at two newcomers to the retail media space:Costco Wholesale and Wawa.Both chains have an online presence but both also excel at in-store experiences,offering unique opportunities for consumer enga

5、gement and exposure to new products.This white paper dives into the data to explore some of the key advantages Costo and Wawa bring to the retail media table and examine how the retailers physical reach can best be leveraged to help advertising partners find new audiences.The Costco and Wawa Brick-a

6、nd-Mortar OpportunityWawa and Costco,the latest additions to the growing number of companies with retail media networks,exhibit significant advertising potential.Both brands boast a wide reach and diverse customer base,and both have access to troves of customer data through membership and loyalty pr