1、Table of ContentsCoffee on the Rise3Expanding to Meet Growing Demand4Starbucks Visits Fueled by RTO5Short Visits Driving Success at Dunkin6Dutch Bros.Appealing to Singles8BIGGBY COFFEE:Pressing the Suburban Advantage9Coffee for Everyone11 2024 Placer Labs,Inc.|More insights at placer.ai|2Coffee on t

2、he RiseEverybody loves coffee.And with some 75%of American adults indulging in a cup of joe at least once a week,its no wonder the industry is constantly on an upswing.In early 2024,year-over-year(YoY)visits to coffee chains increased nationwide with every state in the continental U.S.experiencing y

3、ear-over-year(YoY)coffee visit growth.2024 Placer Labs,Inc.|More insights at placer.ai|3The most substantial foot traffic boosts were seen in smaller markets like Oklahoma(19.4%),Wyoming(19.3%),and Arkansas(16.9%),where expansions may have a more substantial impact on statewide industry growth.But t

4、he nations largest coffee markets,including Texas(10.9%),California(4.2%),Florida(4.2%),and New York(3.5%),also experienced significant YoY upticks.Expanding to Meet Growing DemandThe nations coffee visit growth is being fueled,in large part,by chain expansions:Major coffee players are leaning into

5、growing demand by steadily increasing their footprints.And a look at per-location foot traffic trends shows that by and large,they are doing so without significantly diluting visitation to existing stores.On an industry-wide level,visits to coffee chains increased 5.1%YoY during the first five month

6、s of 2024.And over the same period,the average number of visits to each individual coffee location declined just slightly by 0.6%meaning that individual stores drew just about the same amount of foot traffic as they did in 2023.Drilling down into chain-level data shows some variation between brands.