1、Stop,shop and scroll:US TikTok report 2024TikToks shifting demographics,the rise of TikTok Shop,and attitudes toward the impending banLiving consumer intelligence| N I T E D S T A T E SUS TikTok report 20242The changing face of TikTokDespite TikTok now facing a forced selloff or ban in the US,usersh

2、ip has continued to surge.In fact,the number of Americans using TikTok weekly has quadrupled since 2021,with an influx of age 35+users shifting the platforms demographics.What does this mean for brands seeking to engage consumers on the video platform?And does TikTok Shop present a new opportunity f

3、or social commerce?Leveraging YouGov Profiles and YouGov BrandIndex,this report explores the changing face of TikTok in 2024.US TikTok report 20243More Americans support a TikTok ban,but TikTok users generally oppose it.YouGov Surveys:April 26,2024TikTok users:Members of TikTok(n 1,200)34%45%21%46%2

4、7%27%SupportOpposeNot sureCongress recently passed a law that will either force a sale of TikTok to an American company within the next year,or ban its use in the U.S.Do you support or oppose this law?TikTok usersGen popSupport banOppose banNot sureRun a quick surveyUS TikTok report 20244The insight

5、s in this report are drawn from YouGov Profiles andYouGov BrandIndex.YouGov Profiles is an ever-growing source of living consumer data,with 2 million+data variables from YouGovs 27+million global panel members.YouGov Profiles is a 52-week dataset,with data collected continuously and updated weekly.U

6、nless otherwise specified,insights in this analysis reflect a 52-week moving average,and as such should be interpreted directionally.2024-Profiles+USA 2024-03-032023-Profiles+USA 2023-03-052022-Profiles+USA 2022-03-062021 Profiles+USA 2021-03-07*Weekly TikTok users are defined as respondents aged 18